Ecommerce sites often have many similar pages and filters. Clear information architecture helps shoppers and search engines understand the catalogue.
What businesses should focus on
- Write unique product descriptions that answer buying questions
- Create useful category introductions and filters
- Use descriptive product titles and image alt text
- Manage duplicate URLs and canonical signals
- Add relevant internal links and structured product data
Make the next step practical
Prioritise categories and products that matter to customers and the business. Keep stock, price and product details accurate to protect trust.
Every business has a different audience, operating model and level of digital maturity. Use these recommendations as a starting point, validate them against your own customer journey and prioritise changes that can be measured.